VIRTUE The Finale Shaping Spray
Please Note: Due to aerosol shipping regulations, we are unable to ship the Texturizing Spray outside the 48 contiguous States and Canada.Virtue Labs Shaping Spray is an ultra-lightweight hairspray that gives light, flexible hold while blocking humidity and frizz. The...
from $18.00
VIRTUE Lifting Powder
Virtue Labs Lifting Powder is a weightless, invisible volumizing powder that gives immediate lift. Formulated to bring volume to fine, flat hair, this unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root...
$34.00
VIRTUE Recovery Conditioner
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered...
$42.00
VIRTUE Full Shampoo
Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume...
$40.00
VIRTUE Moisture-Defining Whip Mousse
Virtue Moisture-Defining Whip is a weightless, moisture-enhancing mousse that combines our patented Alpha Keratin 60ku® with nourishing oils to help hydrate, condition, and define your style. It is perfect for waves and curls alike, as it delivers touchable definition for...
$36.00
VIRTUE 6-in-1 Styler
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for every hair type,...
$34.00
VIRTUE Texturizing Spray
Please Note: Due to aerosol shipping regulations, we are unable to ship the Texturizing Spray outside the 48 contiguous States and Canada.Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture and to...
from $19.00
VIRTUE Volumizing Primer
Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while...
$38.00
VIRTUE Split End Serum
Virtue Labs Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage...
$42.00
VIRTUE Recovery Shampoo
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this...
$40.00
VIRTUE Smooth Conditioner
Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling...
$42.00
VIRTUE Smooth Shampoo
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces...
$40.00
VIRTUE Full Conditioner
Virtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically developed to add volume and density to...
$42.00
VIRTUE Refresh Dry Shampoo
Virtue Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy...
from $17.00
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